Fruthos juice is made from real fruits.
And to show that in the campaign, we invited an artist to build tree sculptures
made by fruit box material.
my role: art director
copy: "We gathered, selected, cleaned, peeled and squeezed dozens of peaches. Don't try this at home."
copy: "Want to drink natural juice? Better to cut off the top of the carton than the top of your finger."
copy: "Believe us, this package has more fruit inside than out."