du Telecom promotes across the whole UAE, a weekly offer where you get 2 movie tickets for the price of 1.
For the 2016 campaign we swapped all the actual movie posters inside cinemas with our fake movie posters.
Leo Burnett GPC :: 7+
my role: art director / creative director
For the 2017 campaign we piggybacked on famous blockbuster reviews to prove it's better to take someone with you to the movies.